It’s been a busy month here at ion! From larger infrastructure changes to a smaller but important maintenance release, we’ve covered a lot of ground to to improve the ion platform with plenty of more on the way.
Here are some of the highlights from the month of May:
We recently reached out to all ion customers about infrastructure changes we have been making. These changes will ultimately help your data meet GDPR requirements. One of the main benefits of the changes we have been making will be that data is now encrypted at rest. This means that all of the personally identifiable information (and yes, IP addresses too) that are collected within your ion console are encrypted/anonymized so it cannot be read by anyone who is not authorized to access your ion console data.
We will be completing a second phase of infrastructure changes shortly that will boost console performance for ion users.
Facebook utilizes a feature that loads the URL associated with ads as users scroll past them. This “pre-fetch” mechanism is intended to allow pages to load faster when users click into a given ad. The side effect of the pre-fetch process is that anyone who scrolls past these ads counts as a visit to your ion experience. In our latest maintenance release, we have set up a mechanism to filter out these visits so that they are no longer counted as visits in your console.
GDPR Quick Start Banners
We also launched GDPR specific Quick Starts that ion users can pull into their consoles and use on their existing ion pages. If you need help setting up these Quick Starts, you can reach out to us via chat.
You can also find a detailed post on how to add GDPR Quick Starts to your creative here.
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