Use this Quick Start to provide your user with their results in a report card format. Grade your user with an A, B, C, or D grade. Each grade will receive individual resource recommendations as well as tips and tricks to improve.
To preview this creative, click here.
Tips and Tricks
- This Assessment features a side by side layout where your assessment title and details will appear to the right of the assessment. This will remain the same as your user moves through the ten question assessment. Utilize this area to give reasons why they should complete the assessment.
- For your questions, consider utilizing an icon or question numbers. These can tie into the detailed suggestions on the results page.
- The assessment utilizes your theme’s selected box-border micro-theme to show which answer has been selected. When a user returns to the assessment, they will see their previous answer selected via a border in your brand’s styling.
- Below the progress bar, your user can navigate back one step if they need to reconsider their previous answer.
- Need to remove questions from this assessment? Simply delete the flow step. It’s also a best practice to delete the 4 related rules on the Results page.
- Need to add questions to this assessment? Copy one of the question flow steps and paste in the flow container. Don't forget to update the choice set data field. You’ll also want to add rules for your new questions on the Results page. You can use the other rules on the page as a guide.
- For more information about choices and choice groups, click here.
- In addition to adding or deleting rules for each question, you may also want to adjust the scale for each of the results. More on how the rules are set up below.
- The full results are gated. On the ungated page, you can see your overall result along with a short paragraph about how you did.
- Utilize the rules on the results page to adjust logic and scoring according to your assessment. By default, each A answer is worth 1 point, each B answer is worth 2 points, each C answer is worth 3 points, and each D answer is worth 4 points.
- Based on the total score, the results are divvied up using a scale. The current scale is set up like so:
- Low: 15 or less
- Medium Low: 16-25
- Medium High: 26-35
- High: 36 or more
- You can adjust this scale if you've added or deleted questions or if you'd like to tip the scale a little in favor of one of the results.
- Keep form fields to a minimum to increase chances of conversion. Consider adding some compelling copy to entice the user to move on to the full results page.
- Connect the form to your own pre-configured integration to ensure the data that is collected is exported to you or your external third-party systems. For more information on connecting your form to your integrations, click here; or for information on integration options, click here and here.
Full Results Page
- The hero features 4 images utilizing show/hide conditions to showcase where the user is placed in 4 categories of results - A, B, C, or D.
- For more information about show/hide, click here.
- The hero section also utilizes dynamic content for the headline and subheadline that is set in the rules.
- For more information about dynamic content, click here.
- This page also features entire sections that are shown/hidden based on the user's letter score. These sections include a headline, subheadline, and three assets that are specific to that score.
- Utilize the tags to see which assets are downloaded most to inform your next interactive content piece.
- The results page features 10 flow steps that allow the user to click to the next for more information regarding each question. They can see details about their answer and their suggested resolution. Each flow is tagged uniquely so you can measure engagement.
- Each choice for each question has a coordinating suggestion. These are shown to user based on show/hide logic.