Allow your users to assess themselves about a topic and provide them with personalized results. Your user will answer 10 questions about themselves or their company, then they will be placed into one of four result categories. Your user will also be presented with their answers to each of the first three questions and a specific suggestion based on their specific answer. After filling out a quick form, they will unlock suggestions for all 10 answers.on on the results page.
To preview this creative, click here.
Because this Quick Start utilizes advanced logic, we have also put together a logic template to help you understand the inputs and outputs of this experience. Click here to review the logic template for the Assessment.
Tips and Tricks
- Need to remove questions from this assessment? Simply delete the flow step. It’s also a best practice to delete the 4 related rules on the Results page.
- Need to add questions to this assessment? Copy one of the question flow steps and paste in the flow container. Don't forget to update the choice set data field. You’ll also want to add rules for your new questions on the Results page. You can use the other rules on the page as a guide.
- For more information about choices and choice groups, click here.
- In addition to adding or deleting rules for each question, you may also want to adjust the scale for each of the results. More on how the rules are set up below.
Content and Accordion
- The Flow here acts as an accordion element where each benefit will close when the next is open. It could be utilized to show benefits of your product or solution, or to show benefits or details about the assessment, such as methodology or sources.
- For more information about flow, click here.
- The CTA section will allow your user to visit another important link you have. This also could be switched to link to your lightbox form.
- The full results are gated. On the ungated page, you can see your overall result along with more specific information about three of the questions.
- Utilize the rules on the results page to adjust logic and scoring according to your assessment. By default, each A answer is worth 1 point, each B answer is worth 2 points, each C answer is worth 3 points, and each D answer is worth 4 points.
- Based on the total score, the results are divvied up using a scale. The current scale is set up like so:
- Low: 15 or less
- Medium Low: 16-25
- Medium High: 26-35
- High: 36 or more
- You can adjust this scale if you've added or deleted questions or if you'd like to tip the scale a little in favor of one of the results.
- The hero features 4 images utilizing show/hide conditions to showcase where the user is placed in 4 categories of results - high, medium high, medium low, and low.
- For more information about show/hide, click here.
- The hero section also utilizes dynamic content for the headline and subheadline that is set in the rules.
- For more information about dynamic content, click here.
- The results page features 10 flows mimicking accordions that allow the user to expand more information regarding each question. They can see details about their answer and their suggested resolution. Each flow is tagged uniquely so you can measure engagement.
- Each choice for each question has a coordinating suggestion. These are shown to user based on show/hide logic.
- Keep form fields to a minimum to increase chances of conversion. If you have any assets you can provide, utilize a description of those. You could even consider adding a screenshot of your assets along with the form to show the user what they will receive.
- Connect the form to your own pre-configured integration to ensure the data that is collected is exported to you or your external third-party systems. For more information on connecting your form to your integrations, click here; or for information on integration options, click here and here.