This is a core concept
Once you have proofed and previewed your creative to make final preparations to go live, you will be ready to create a traffic source URL. Below, please find steps to create a traffic source URL.
1. From the Creative Management screen, click the “Engaged” button within the Status section of your Creative Management screen
2. Click the +Traffic Source button
3. Select the desired subdomain from the Domain drop down menu and enter a path extension that will be used to the right of the slash within the URL
4. Select the category and sub-category for how you would like to track visitors to this URL
*NOTE: This selection will feed respondent metrics into the “Media Summary Gauge” within your Performance tabs and will not affect how traffic flows to your URL or technically where the URL can be used but rather is meant for ion reporting and organizational purposes.
5. Click the creative you would like to associate with this URL
After clicking save, your traffic source URL will be live and you will be able to start sending traffic to your URL as soon as you are ready.
Traffic Source Management Screen
The Traffic Source Management screen includes several options and pieces of information in regards to your URL.
1. Copy URL
You may click this button to copy the URL to your computer’s clipboard.
2. Embed Code
You may click this button to open a window with embed code selected for you to copy and paste into an external site.
This button can be clicked to close or re-open the traffic source.
You may click the pencil icon to specify a date to automatically close the traffic source.
This button can be clicked to toggle between automatic and manual optimization. Automatic optimization is used by default to allow the ion console to automatically declare test winners in split tests. You may switch to manual optimization to declare test winners manually.
6. Snapshot - Traffic Source
Shows the total number of respondents, the bounce rate and conversion rate for the URL over the last 30 days.
7. Traffic Slider
Can be used to specify how much of the total traffic should be sent to a given creative within the campaign. When only one creative is set to receive traffic, 100% of traffic will go to that creative. To set up a split test, you may move the slider to the right for two or more engaged creatives within the campaign.
If a creative has a checkmark next to it, it is designated as the “SEO Creative” which will be the one crawled by search engines when a split test is set up for the URL.
9. Snapshot - Creatives
Shows the total number of visitors, bounce rate, conversion rate and total number of conversions for each creative through this URL over the last 30 days.
10. Traffic Allocation
Pie chart that shows the percentage of traffic set to go to each creative within the URL.
Traffic Source Settings
The Traffic Source Management screen includes additional settings that can be adjusted for your traffic source. To access these settings, click the pencil icon to the left of the URL.
With this window open, you can change the subdomain and/or the path extension for your URL as well as how you are tracking visitors.
1. Respondents Always New
When enabled, this option will treat return visitors as new, unique visitors. This can be helpful when using an ion experience at a conference, trade show or other event where many people may use a single device to submit their information. By enabling this feature, each time a visitor goes through the traffic source URL, their data will be saved separately from the previous visit.
These options allow you to include or exclude the URL from your subdomain’s sitemap. By default, “If SEO Creative” will be selected which will tell crawlers to crawl the creative checked off as the “SEO Creative” when a split test is set up for the URL.
Excluding the URL from your sitemap will help prevent it from showing up in organic search results. If you do not want the URL to be included in organic search results, you will want to select the “Never” option.
The sitemap priority drop down menu allows you to control how high or low the URL appears within your subdomain’s sitemap.
By default, any visit to a closed traffic source will be redirected to the campaign fallback URL. Should you want to redirect to this specific URL elsewhere once the traffic source has been closed, you may specify a redirect URL here and also set a 302 or 301 redirect type.
*NOTE: The redirect URL will need to start with http:// or https://