Embedded ROI Calculator

The Embedded ROI Calculator, designed to be embedded into an existing site, helps visitors see their potential return on investment from your products or services. With this Quick Start example, we use ROI from pay-per-click advertising to demonstrate how it works. You can update this Quick Start with your own business-specific numbers.

We recommend that you receive expert-level ion training before using this Quick Start if you intend to modify it due to the advanced rules and custom forms used. Feel free to contact your customer success manager for a brief orientation if needed.

What You’ll Need to Get Started

Before you get started, you will want to have the below:

• Content/copy
• 1 medium image
• 10 small images

Get to Know This Quick Start

Here’s a brief orientation to this Quick Start.

Calculator Page

This Quick Start is fully responsive and it resizes to fit the area of the page it is embedded into. The Calculator page is the first page visitors will see when viewing this experience. This page includes:

• One medium image
• Four small images
• Custom forms asking respondents for their monthly spend, conversion rate, cost-per-click and average sale. For more information on custom forms, click here.
• Form-level rule that runs the “ROI Calculator” server script let upon form submission to calculate respondent’s ROI

Embed

To embed the content onto your website, you will first want to create a traffic source for this creative. For more information on how to create a traffic source, click here.

After creating a traffic source, you will find an Embed Code button on your Traffic Source Management screen that you can click to copy code that you can place into your website. For more information on ion embed code, click here.

Results Page

Respondents who submit the ROI form will be taken to the results page where they will see details about their return on investment. This page includes:

• Page-level advanced rules to calculate the respondent’s return on investment, total clicks, number of sales, total revenue, profit and return on ad spend. For more information on advanced rules, click here.
• ROI, total clicks, number of sales, total revenue, profit and return on ad spend displayed on page using dynamic content substitution. For more information on dynamic content substitution, click here.
• Recalculate button that takes respondents back to the Calculator page to see what their ROI would be with different spends and conversion rates.

Tips & Tricks

• We recommend you complete expert ion interactive training to use and modify this Quick Start because it contains sophisticated advanced rules and a custom form. If you use this Quick Start with no custom modifications at all, expert skills are necessary. 
• Everything within this experience can be edited by double clicking each page element. For more information on publishing & editing content within ion interactive pages, click here. 
• You can adjust the layout of the page content by altering the grids, columns and rows that are published into the creative’s containers. For more information on working with grids, click here. We recommend intermediate ion training to adjust the layout of your pages.