This is a core concept
You can update your meta tags directly within the Page tab of your creative studio. Meta tags are used to control the following information about your page:
Page title: This is the title of your page as displayed within the tab at the top of your browser.
Description: This is the description that will be displayed when your page is found on a search engine and other sources of traffic.
Keywords: You can add meta keywords to make it easier to find your experience in organic search results.
Canonical URL: Tells search engines to crawl another URL for organic search ranking.