This is an expert concept
ion integrates with a wide variety of standard third-party marketing technologies, including:
- Marketing automation
- Lead append systems
- Shopping carts
- Web analytics
- And much more!
ion also has options for more customized integrations with your other marketing and back office systems.
How it works
A simple, standard integration usually involves placing third-party codes on your ion pages to push to your external systems (our placing ion code on your external website pages to send data to ion). It may also include posting data, or XML data integration.
To configure your standard third-party systems, you can dive into our support content to get step by step instructions. Or, contact your ion account manager for hands-on help in setting up and troubleshooting your third-party integrations. We're always here to help.
We're also available to help with custom, complex integrations. We know that data needs to be shared and passed between marketing technology systems and ion often sits in the center of that communication. Integrations are one of our priorities and we're available to review integration documents, execute custom integration projects and support your needs.
Customer Relationship Management Systems (CRM)
You can push your lead data from ion into your CRM via form post, FTP or email, with flexible exporting options. ion also supports automatic lead integration with Aprimo and SalesForce.com. Pick an export format, or create your own, ion lets you configure as many exports as you need. Common integrations include:
- Campus Management - CampusVue Student
If you use a marketing automation system, simply send traffic to your ion landing pages, instead of the system’s basic landing pages. Each automation system has its own prospect tracking code, which you can add to ion campaigns or thank you pages to track prospect activities. Essentially, ion sits “in front” of your automation system and provides a superior, high-performance conversion experience for your prospects. Integrating the two systems is usually straightforward. Common integrations include:
Shopping cart/transactional environment
To track conversions from a shopping cart or transactional environment, simply place ion code on your shopping cart confirmation pages. ion can pass tracking info, including a tag indicating which product they’re purchasing. After their purchase is complete, their “conversion” tracking will be passed back to ion (automatically, in real-time) so it can be stored and analyzed. There are several types of external data you may want to track in ion including conversions, key events and capturing custom data such as average order value, etc.
External tracking code is available within ion for same-domain and cross-domain needs. Find the tracking code, and instructions, in your ion console under Integrations>External Sites
Web analytics & call tracking
ion integrates with all leading analytics tools such. Common integrations include:
- DoubleClick (DART)
- Google Analytics
- Mongoose Metrics
- Adobe SiteCatalyst
Don't see the integration you need listed above or in our support content? No problem! Just contact your account manager to discuss standard or customized integration options. We're here to help!