This is an expert concept
The ion platform has the ability to track conversions and events that occur outside of the ion platform. By implementing ion’s external conversion tracking script on an external Thank You page, respondents who go through an ion page and eventually hit the external Thank You page will have a conversion tracked back to the creative they originally visited in the ion platform. This gives you the ability to hand respondents off to external conversion points like a shopping cart and test against external pages.
Before we begin
You will want to make sure you have implemented the external conversion tracking script on your external Thank You page. You may find this script by hovering over the Data Management tab and selecting “Integrations.” From here, you will find an "External Sites" link. After clicking this link, copy the “Convert” script and paste it before the closing </body> tag of your external Thank You page.
To properly test your external conversion script, you will want to take a few steps to ensure it is tracking as it should.
- Copy traffic source from your ion console
- Open a new browser and clear its cookies
- Visit traffic source copied in step 1 in new browser
- Complete conversion event
Once you have been sent to your external Thank You page, you should see a conversion tracked back to the creative you went through. When the conversion script is triggered, you will see an increase in the number of conversions within your Traffic Source Management screen as well as your creative.
If a conversion is not successfully tracked back to your console, please contact your Account Manager, and they will assist in next steps to get conversion tracking set up successfully.