This is a core concept
Did you know you can pass user data into ion forms? Pre-populating your creative form fields with a user's information can prevent user error and make the conversion process faster and easier.
Here is an example of passing data into ion from your email software. All you need is a ion form, the ion data fields, and your email software's dynamic tags. The link(s) from your email campaign to your ion creative need to be set up as follows:
Want to pass multiple fields?
Use a "&" to pass more than one field, as follows:
Try this on your next email campaign, or any other source — it's easy to pass data into your ion console and then use that for advanced landing page behavior or form data pre-population.