The ion platform can be used to build landing pages geared toward lead generation. You will find a lot of great landing page options available within the Quick Start Cloud that will help you build out your lead gen experiences to collect information from your respondents. The data you collect from your respondents can be downloaded from your console into an Excel file, sent to you via email and/or exported to a third party web service like Salesforce, Eloqua or Marketo (to name a few).
Your ion console has the Quick Start Cloud which is an ever-growing collection of flexible Quick Start creative experiences ready to publish and launch! These creatives will give you a big head start when building your marketing experiences by giving you a pre-fab designed layout which can be branded, modified and quickly taken live.
Browse the Cloud
To browse the Quick Starts available, go to a campaign and click the green plus sign to add a new creative.
From here, click the category dropdown menu and select Landing Pages to review our collection of high-performance landing page Quick Start experiences. You can hover over the thumbnails and click the Details button to read more about that Quick Start and preview it to see if it is the one you want to download. When you decide on a Quick Start to download, simply click the thumbnail or the “select” button and then hit save at the bottom of your screen.
How Data is Saved
The ion platform will store data collected from your forms into a dedicated database for your console. By default, data will be saved into the database as soon as a respondent enters it into a form.
Your console will also automatically save anything that is passed into an experience over the query string.
Another way to save data into your console’s database is through advanced rules. Rules are added to some experiences to save hidden data and perform advanced functions.