This is a core concept
The ion platform gives you the ability to quickly add links anywhere on your page!
To add a link to your page, simply click and drag the link icon from the Basics category within your Palette tab into any container on your page and then use the text editor that opens for your link label.
Next, assign an action to your link to take visitors who click it another page within the creative, an external URL or to start a download of an item in your Fulfillment Library. When assigning an action, you will also want to assign a tag to your link to gain visibility into how many respondents click the link.
You can easily turn any text link into a button link by applying a button micro-theme to it.